Social media can be used for everything. This includes pet marketing. Here are some top tips and advice for social media for pet marketing.
- Develop Your Brand
Pet marketers and social media go hand-in-hand, and photos of pets can be cute, serious or goofy. The point is you can use social media to develop your brand by encouraging people to share their pet photos for a chance to win a contest. Use social media to engage your prospects and to educate and to connect with them.
- Assign Metrics
Any good social media plan begins with setting goals and benchmarks. Your goals can be creating a Facebook campaign to build an email list or you can hold contests. Your goal may be to generate more traffic to your website.
The very first thing you need to do is have an audience, which you’ll have to build. Once you have a few hundred followers, then you can start working on other goals. As for metrics, the ones you’ll collect depends on the goals. One of the best ways to track posts and ads is by using Google’s custom URL builder.
- Harvest Email Addresses
Nothing comes close to email. At least when it comes to closing sales. Apps like Shortstack can capture email addresses and then you can email those on your list when you want to promote offers.
- Run Ads On Facebook and Instagram
Facebook ads allow you to target people who like specific things and pages. Advertising via Facebook and Instagram is the best way to target your market. You can target people by ages, incomes and where they live. What you should do is create an ad and then track it to see what kind of results you get. You should create the account add, add some likes and followers to the account and then let it roll across social media.
If an ad doesn’t generate good results, then scrap it. Keep creating fresh ads until something works. This is how you’ll become successful with Facebook advertising.
- Social Is The New Search Engine Optimization
You’ll get a lot of natural links when there’s thousands of people talking about you and Google will take notice and rank your site accordingly. You need to create a plan on how to succeed with social media and then you need to stick with that plan. If things don’t work out for you the first time around, then reevaluate your plan and make changes. Eventually you will create a successful plan, but if things are too complicated for you or if you don’t have a lot of time, then hire a professional who can help.